Snapchat adds new AR experience
Snapchat adds AR Lenses for the Olympics, and more from TikTok and Instagram.
Written by: Sophie Mason
🥇A new AR experience has been added to Snapchat for the 2024 Olympics. Snapchat has added AR Lenses, including several created with The International Olympic Committee, to enable users to connect with the Games and drive engagement.
📋CreatorIQ partnered with TikTok to analyse how top brands are succeeding on the app. The full report examines which brands are driving the most engagement and provides insights surrounding key tactics when working with TikTok creators. Full report here.
📹Instagram experiments with new Reels filter for Notes. With the app attempting to lean into the popularity of Notes, some users are now able to access specific 'Notes' Reels as well as their 'For You' and 'Nearby' feeds.
🖼️TikTok launches custom thumbnails for clips. The option to select a specific frame from your video or tap the upload option for your own custom visual is now available within the app.
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