Instagram upgrades Stories to be more shareable
Users can now reshare any public Story to their own on Instagram, and more from social media subscriptions, and Sprout Social's 2026 Benchmarks
Written by: Sophie Mason
🔁 Instagram upgrades Stories to be more shareable. Users can now reshare any public Story to their own, without having to be tagged, giving posts the potential for wider reach and engagement. Creators who don’t want their stories reshared can disable the option in settings.
💰 Are social media subscriptions becoming normalised? There’s been a noticeable increase in paid tools and premium tiers across social platforms. From Meta Verified and ad-free options, to Snapchat+, LinkedIn Premium, YouTube Premium, and X Premium, subscriptions are becoming a bigger part of the social media experience.
🧡 Sprout Social’s 2026 Content Benchmarks Report shows that 70% of consumers say brands are successfully keeping up with online culture and producing entertaining content. However, 61% of consumers want marketers to have more interactive content with their followers, publish truly original content and respond to crises.
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Instagram upgrades Stories to be more shareable
Users can now reshare any public Story to their own on Instagram, and more from social media subscriptions, and Sprout Social's 2026 Benchmarks
Short form videos continue to perform best across all social media platforms
Short-form videos continue to outperform across social platforms, and more from Facebook, and the rise of episodic content.
YouTube Releases Its Final Updates For 2025
The final update includes voice replies and further AI creation tools.
