Instagram recommends longer Reels
Instagram promotes longer form Reels, and more from TikTok, LinkedIn, and Bluesky
Written by: Sophie Mason
📽️ Instagram recommends longer Reels for discovery, encouraging users to post clips up to 3 minutes long. With a shift in preference to longer form content, Instagram states: "Appetite around long-form content is changing, and we'll continue to improve how Reels are recommended on Instagram."
📚 TikTok launches new initiative for the 80th anniversary of Holocaust Remembrance Day. TikTok has partnered with World Jewish Congress and UNESCO to create a new in-app hub, featuring educational videos about the Holocaust.
🏅 LinkedIn updates 'Top Voice' badge requirements, which recognise members as leading experts in their field. The badge lasts for a six-month period, with the app reviewing the badge allocation regularly. New requirements include: creating consistent content, providing high quality contributions, and sharing insights on topics such as news, industry, or the local economy.
📱 Bluesky adds video tab on profiles to maximise user engagement for its dedicated video feed.
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Instagram rolls out new updates for the Reels camera
The new update includes a 20-minute recording extension within the app, to promote further creativity and storytelling.
Instagram rolls out new updates for it's Edits app
The new update includes still image animation and new sound effects.
TikTok expands access to Bulletin Boards for more brands and creators
The new update promotes further interaction across the app.
