Trending Tuesdays – The latest on social

Latest Social Media Trends Update | Eulogy | 27 / 02 / 24

Written by: Holly Tyler

📉 New reports show that brands are seeing less engagement on TikTok over time. Rival IQ, Emplifi and SocialInsider have all highlighted this fact as the key finding of their latest data pulls. Not only has the average engagement rate for TikTok clips declined by 35% over the past year, but the platform's post interactions are also down 26% from its highest numbers at the start of 2022. When it comes to brand content, TikTok’s current average engagement rate of 2.63% is also down by more than half of what it was a year ago (5.69%) so best to keep an eye out when it comes to client recommendations.

📸 Instagram SEO: 5 Ways to Increase Your Discoverability! A strong Instagram SEO (search engine optimisation) strategy is one of the best ways to increase your reach on the platform. By brushing up on your SEO skills, you'll make your business more search-friendly, and can get more followers too. From hashtags to alt text, this Later article explains how to take on an SEO mindset so you can connect with relevant audiences on the app.

📱 Elon Musk Says Changes to X’s Deadnaming Policy Will Be Confined to Brazil. Last April, X updated its abuse and harassment policies, which, among other notes, saw the removal of rules that explicitly ban deadnaming (i.e. calling transgender people by a former name), as well as the deliberate misgendering of trans users. The update was widely criticised by LGBTQ+ organisations, given the potential unnecessary harm that it could cause for many users. Despite Musk continuing to engage with and amplify anti-trans comments, last week X quietly reinstated a significant chunk of its previous policy on this front. Social Media Today reports.

🗓️ 10 Steps for Creating a Content Calendar for Your Brand. Have you worked out your content calendar for the year ahead yet? I mean, we’re now three months in, so you’d want to have a plan in place. But with various elements competing for your attention, it also makes sense if you haven’t had a chance to lock it all in. This could help. The team from Giraffe Social Media have put together a handy overview of how to create an effective social media content calendar, which could help you get your planning on track.


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Third Floor

Brownlow Yard

12 Roger Street

Bloomsbury

London, WC1N 2JU