Snapchat has published a new research report
It reveals that 79% of Gen Z’s globally actively avoid ads and explores what this generation expects from brands.
Written by: Grace Chalkley
📈 Instagram outlines updated performance metrics. These include insights on when a user has liked a clip within the video playback. Similarly, you will be able to see when people liked a carousel. Post-level demographic data is being introduced too - highlighting content that's attracted the most new followers to your account.
👻 Snapchat has published a new research report which digs deeper into what Gen Z is seeking from brands, and how many brands are failing to resonate with younger audiences. It shows that 79% of global Gen Zers actively avoid ads.
🤖 Meta outlines performance improvements based on its evolving AI systems. One finding is that AI recommendations have continued to boost video engagement across its apps, leading to a 5% increase in time spent on Facebook and a 6% increase on Instagram this year.
📍 Pinterest has shared tips on how to maximize your Pin approach, with its latest round of pointers focused on growing your audience, and establishing community in the app. These include creating fresh content weekly, aligning to big market moments and using trends to inform your content strategy.
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