New report finds posting frequently leads to faster channel growth
A new Buffer report shows posting frequently leads to high engagement and faster channel growth, and more from Instagram, YouTube, and LinkedIn
Written by: Sophie Mason
⏩ A new Buffer report shows that posting more frequently leads to higher engagement and faster channel growth. The study suggests that sharing 3-5 Instagram Feed posts per week can more than double follower growth and boost reach. While consistency matters, Buffer emphasises that content quality remains just as important to performance.
⏲️ Instagram looks into counting screenshots in engagement metrics. Last week, Instagram chief Adam Mosseri responded to a query on the topic saying: 'This is interesting. I haven't heard that request before. I'll talk to the team and see what they think.'
✂️ YouTube introduces 'Trim Silence' option for podcasts. When enabled, the feature automatically skips over stretches of silence during episodes.
🚀 LinkedIn adds a new brand sponsorship option for event-related posts. Businesses can now sponsor any member's post that includes a link to a LinkedIn event, helping amplify user-generated content.
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