Statista report highlights influencer marketing to grow by 36%
Influencer marketing budgets expected to grow 36% between 2024 and 2025, and more from Instagram, Whatsapp, Pinterest.
Written by: Sophie Mason
💸 Influencer marketing budgets grow as brands increase spend on online creators. The recent report from Statista, highlights that the influencer marketing industry is expected to grow 36% between 2024 and 2025.
🎹 Instagram rolls out new sharing features alongside a campaign to spotlight musicians and highlight creativity within the app. Updates include the ability to rearrange your profile grid, and a new Notes feature that lets users share songs from Spotify.
👋 WhatsApp launches ads within status updates. Users will be able to find a new business and start a conversation about a product or service they're promoting within status.
🍏 Pinterest and Instacart announce new partnership to maximise ad targeting for retailers. Pinterest will use Instacart's engagement data to better tailor its ads, whilst also making Pinterest ads directly shoppable through Instacart's platform.
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