Meta and Apple disagree over in-app payments
Meta and Apple continue disputes over in-app payments, and more updates from Meta, and TikTok | 09 / 02 / 24
Written by: Kitty Peat
💸 Disputes over in-app payments continue between Meta and Apple. On Thursday Meta announced new ways for small businesses to dodge Apple’s 30% service fee on ad campaigns in its apps: “To support the millions of small businesses that use boosted posts on Facebook and Instagram, advertisers can now go to Instagram.com and Facebook.com on mobile and desktop to boost their content and avoid a 30% Apple service charge.” Read all about it here!
🧵 Wondered how to make the Threads algorithm work for you? Meta has shared insights into how the algorithm works, with the most influential factors (as you’d expect) based on likes, replies, followers. Other interesting points include: How long it’s been since you were active on Threads, how many times the author’s profile has been clicked, and more!
🎨 TikTok is expanding its AI-powered Creative Assistant tool to Adobe Express. This new add-on integration makes creative ideation quicker and easier for brands of all sizes. It’s a first-of-its-kind collaboration between Adobe and TikTok Creative Assistant to help make creating, ideation, and optimising TikTok first video content easier, quicker and more effective.
🏛 Meta looking to reduce the reach of political content – but what does this mean?! According to Adam Mosseri, both Instagram and Threads are moving towards a new system where political content will be opt-in by default, meaning that if users want to continue consuming political content, they’ll need to go in and change their settings. The key point for marketers is to understand what Meta will identify as political content, and how they can avoid their messaging being limited by this new process.
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