Facebook reinvents itself with youth focused makeover
Facebook rolls out new updates to spark fresh look, and more across Meta, TikTok, and Threads.
Written by: Sophie Mason
👧🏽 Facebook reinvents itself with a youth focused makeover. With 40 million young adults using the app (the most seen in more than three years), Facebook is rolling out new updates to spark its refreshed look, including new 'Local' and 'Explore' tabs to incorporate content across Reels, Marketplace, Groups and Events.
📈 TikTok launches new automated ad targeting, designed to help advertisers maximize engagement. The new fully automated solution, Smart+, handles everything from ad creation, to placement, and bidding - simplifying the entire process. Advertisers using Smart+ Web Campaigns to optimise their strategy have already seen a 52% boost in return on ad spend.
😡 Threads is taking steps to reduce 'rage bait' posts - content deliberately designed to provoke controversy and spark a flood of responses. Research has shown that posts that evoke strong emotions like anger, fear, or joy tend to drive the most engagement. But with Threads users deliberately starting controversial debates for engagement, Chief Adam Mosseri has acknowledged this as an issue.
🎥 Meta shares valuable ad tips on optimising Advantage+ campaigns, Reels ads, collaborating with creators, leveraging AI creative, and more. A new series of guides is now available online, including a useful guide on Reels ads, offering practical strategies to enhance their performance.
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