Instagram adds competitor insights for professional accounts
The new update within Instagram gives creators another way to measure account performance.
Written by: Isabella Dixon
🌞 Instagram adds competitor insights for professional accounts, giving creators another way to measure account performance.
🧵 Threads rolls out reply approvals and filters, making it easier for users to control how accounts interact with their content.
📲 Meta adds AI-powered updates to lead generation ads, including AI-powered targeting and lead nurturing tools.
👥 TikTok adds AI assistance tools for creators, enabling users to tap into trending formats when creating content.
More posts
Instagram upgrades Stories to be more shareable
Users can now reshare any public Story to their own on Instagram, and more from social media subscriptions, and Sprout Social's 2026 Benchmarks
Short form videos continue to perform best across all social media platforms
Short-form videos continue to outperform across social platforms, and more from Facebook, and the rise of episodic content.
YouTube Releases Its Final Updates For 2025
The final update includes voice replies and further AI creation tools.





