TikTok launches Bulletin Boards

TikTok launches Bulletin Boards for brand and creator profiles, and more from YouTube, and X

Written by: Abbie Maynard

❣️ TikTok launches Bulletin Boards to boost engagement with brand and creator profiles. Similar to Instagram's Broadcast Channel, this feature enables one-to-many DMs, ideal for community updates, exclusive prompts and product sneak peeks. 

🤖 YouTube expands access to in-video AI chatbot. Soon all users will be able to ask questions and receive recommendations whilst watching within the platform. An AI-powered search feature is also coming to YouTube, displaying a video carousel tailored to viewer prompts.

🎮 TikTok looks to launch gamified Creator Fan Clubs to boost livestream engagement. Viewers can join by sending a virtual gift and stay active by completing tasks, commenting or watching future streams. A leaderboard will rank top fans to add a competitive twist.

💸 X to charge advertisers based on ad size. Following Musk's hashtag ban on promoted posts, he has taken another step to restore the aesthetic of user's feeds by charging more for full-screen visuals that interrupt the user experience.

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