Sharp’s Brewery wanted to reinvigorate the cask ale sector and target a new millennial audience with Solar Wave, its new Hazy IPA.
Sharp’s are champions of the Great British pub. But as a blissfully tech-free zone – and with millennials craving real conversation – there was a clear opportunity to turn the media frenzy around AI on its head.
Create a funny, irreverent moment to establish Sharp’s Brewery and Solar Wave in the public consciousness on social media.
Heavily influenced by mockumentaries such as ‘The Office,’ and 'Twenty Twelve’ our film takes a cheeky, unconventional look at brand marketing’s tendency to blindly embrace media and technology trends, regardless of whether they are suitable for the brand’s audience.
Secured coverage in Campaign Live, Trend Hunter and more.
We also hosted a supporting event, inviting media, influencers, and the public to BOXPARK Shoreditch for an immersive tasting led by Sharp's beer sommelier, Ed Hughes.
In the dark space, attendees wore headphones for sensory immersion.
They heard the Cornish coast's lapping waves as Ed guided them on a flavour journey with a multi-dimensional sound and music experience.
The event got national pickup in the MailOnline+.