Following the news of the joint venture, Virgin Media and O2 needed an authoritative B2B brand voice that would appeal to UK enterprise and public sector customers.
In 2023, we evolved our brand communications to show up as a true partner for business, during the cost-of-living crisis.
‘The Balancing Act’ year-long campaign looked at how to help businesses navigate the challenge of balancing priorities around the role of technology and ESG investments in a tough economy and with high customer expectations.
Through customer-centric insights and thought leadership, we kept the business brand relevant, activated across media partnerships, advertising, and earned media – achieving national, regional and vertical sector scale.
Branded digital content gave customers advice and insight into how to make more with less and drive efficiencies to benefit employees, consumers and citizens.
We also showed how Virgin Media O2 Business has been committed to sharing more with society and tackling the digital divide through its Connect More volunteering programme.