Launching Liquid Death in the UK

Launching Liquid Death in the UK

Daring to take a risk with the cult US water brand

Daring to take a risk with the cult US water brand

Results

21 million

paid impressions



1.9%

Click through rate
(twice Meta’s
industry average)

11%

uplift in sales and
sampling over

campaign period

347 Million

347 Million

UK media reach

paid impressions

47 pieces

47 pieces

of earned media coverage secured

18 pieces

18 pieces

of national earned media coverage

Brief

Liquid Death wanted a UK partner to replicate its overseas success, raising brand awareness and amplifying creative campaigns in National and consumer media. Beyond this, building their profile across key grocery and retail trades to support the brand’s priority goal of securing listings across major retailers.

Solution

Press activity amplified Liquid Death’s brand awareness, creating an appetite with UK retailers. Liquid Death have since expanded into brick-and-mortar stores including Co-Op and Nisa.

Made a splash in UK media with creative and shocking Enema of the State campaign featuring Travis Barker.

Developed strong UK media relationships for Liquid Death.


Landed coverage without any product availability.

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Eulogy Ltd
Third Floor

Brownlow Yard

12 Roger Street

Bloomsbury

London, WC1N 2JU

Eulogy Ltd
Third Floor

Brownlow Yard

12 Roger Street

Bloomsbury

London, WC1N 2JU