Biden signs for TikTok to be banned or sold to a US based owner
The U.S. Senate approves the TikTok sell-off proposal, and more updates from Google, LinkedIn, and Meta | 30 / 04 / 24
Written by: Kitty Peat
🔍Google has once again delayed the deprecation of third party cookies, as it works to meet the requirements of the U.K.’s Competition and Markets Authority, which has raised various concerns in regards to how the move will impact the broader digital marketing industry, and Google’s competitors in the space.
🎶 US Senate approves TikTok sell-off proposal. The bill stipulating the platform be banned or sold has been signed by President Joe Biden. This means that TikTok now has 270 days to be sold to a U.S.-based owner, or be banned in the nation. TikTok has vowed to fight the bill in the courts, with TikTok CEO Shou Xi Chew labeling it an unconstitutional attack on the app.
📊 New EU report provides insight into LinkedIn usage. Under the new E.U. Digital Services Act, all large online platforms are required to regularly report their E.U. user counts, in order to ensure transparency. LinkedIn is currently serving 47.9 million E.U. users per month, and saw record level of engagement as the platform continues to grow.
🎥 Meta offers $5,000 bonus for influencers to post to Treads. With the latest numbers showing that Threads usage is rising in the U.S., Meta’s now looking to make another push to boost in app engagement, by offering high-profile creators financial incentives to post to the app.
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Instagram rolls out new updates for the Edits app
The update includes new fonts, sounds and ways for users to showcase their Reels
Instagram tests opening to Reels as the main page
Instagram looks to further boost Reels engagement, and more from Meta, YoutTube and TikTok
TikTok expands Change Makers program.
TikTok announces new participants to Change Makers program, and more from Meta and Threads.
