Pack peace of mind
We’re working with the Civil Aviation Authority to drive awareness and understanding of ATOL and encourage stakeholders to take steps to financially protect their holiday on a national and regional basis.
Our multi-channel PR and story-led comms programme has been leveraging ATOL’s “Pack Peace of Mind” creative, driving earned media as well as owned and paid media through digital and social content.
All traditional media activity is supported by an always on social content calendar that resonates with ATOL’s target audiences and provides stand-out visuals to grab attention and encourage brand engagement. Our social creative remit includes trialling Facebook Carousels, Twitter website cards, Cinemagraphs, Flipagram-style videos and more.