Purpose. Repurposed Report

Exploring the impact of Covid-19 on responsible business

27th July 2020

Eulogy’s Social Impact Practice works with brands and cause-led businesses to build their reputations and drive action on social issues connected to their purpose. Delivering shared value to brands, communities, and society.

Our latest report, Purpose. Repurposed, explores the impact of Covid-19 on responsible citizenship and the value of virtue in a post-pandemic world.

The responsiveness of businesses and brands in providing comfort amidst the chaos of Covid-19 has put the relationship between business and society firmly under the spotlight.

But the re-imagining of the world as we know it has also prompted an important re-evaluation for businesses to be a positive force in society. Against the already growing expectations of purpose before profit.

Through the pandemic, purpose, has been redefined.

The emphasis now will be on converting purpose to progress which continues to contribute to a more resilient, equal and healthy society.

Those businesses that will emerge stronger from this pandemic will be the ones committing to, and communicating, lasting impact.

To find out more about how Eulogy can support and accelerate your social impact, contact Susie Dullard, Director, Corporate & Social Impact: [email protected]

Social Impact Client Experience