July in numbers
Above the Fold3rd August 2018
The latest available figures from the Audit Bureau of Circulations (ABC) – for June 2018 – present us with a very similar story as to what has occurred in previous months. The general decline of the printed press is now ever more apparent with emphasised year-on-year falls across the industry. However, Metro remains to be the most widely distributed newspaper and experienced the smallest fall of any other national newspaper this month.
Alongside Metro, the Evening Standard and the Financial Times were the publications with the two next smallest year-on-year declines—falling 2.31 per cent and 5.03 per cent respectively.
The Daily Telegraph is still suffering drastic year-on-year declines, with a 23 per cent fall from its readership in June 2017. The fact that the Daily Mail, Daily Mirror and Daily Star are also struggling to improve their monthly readership paints a grim picture for established printed newsbrands.
The ABC figures show a more negative outlook for Sundays than last month, with the total circulation of papers falling once again and the speeding of year-on-year decline.
The Sun on Sunday remains the most popular paper in the UK, with a total monthly circulation of 1,224,119, yet even it is suffering a year-on-year decline of 8.98 per cent.
However, when compared to the other Sunday newspapers, the Sun on Sunday and The Sunday Times are experiencing the smallest decline. In fact, they look relatively healthy compared to the Sunday Telegraph and Sunday People—both have experienced a year-on-year fall of more than 18 per cent. Their total circulation has decreased substantially over that timeframe.
The BBC experienced another month of growth, stealing the show in June with 32 per cent audience share according to the latest available figures from the Broadcasters’ Audience Research Board (BARB). ITV was left trailing in the Beeb’s wake, with 26.5%.
As World Cup fever gripped the nation, England’s match against Tunisia witnessed 16.8 million viewers tuning into BBC One, making it the most watched programme of the month. With all the excitement of the tournament in Russia, World Cup matches unsurprisingly had the highest number of viewers tuning in across both broadcasters—although we expect July’s figure to hold a Love Island advantage. In the process, it provided further ammunition to the long running Twitter spat between mortal enemies Gary Lineker and Piers Morgan. We’ll leave it to you to decide who won the war of the words between “Jugs” and “Tubs”
Despite fans taking to Twitter – or their columns, should they be so lucky to have one – to address a host of issues with Love Island, ITV’s reality show remained the second most popular catch-up programme after BBC’s EastEnders. Viewership for both programmes ranged from 3.2 to 5.8 million. Whether its in the Queen Vic or the Casa Amor, we still love a bit of drama!
TheSun.co.uk has remained the top commercial online news brand in the UK for the third month running with 29.7 million visitors in June according to the latest comScore figures. The news site has experienced continuous year-on-year growth ever since it removed its pay wall in 2015.
More recently, a world exclusive interview with President Donald Trump posted on 13 July saw a record-breaking one million users log on to TheSun.co.uk within the first 24 hours. That explosive interview, in which the President derided Theresa May’s handling of Brexit mere hours before meeting her, has subsequently been described as “fake news” by Trump—despite clear audio evidence to the contrary.
DMG Media owned brands, Mail Online and Metro, combined came second place with 28.3 million visitors, while ESI Media brands the Independent and Evening Standard attracted 24.4 million. The Guardian lagged behind on 23.3 million, yet the Guardian Media Group will be encouraged that digital revenue has overtaken print for the first time.