What they want to be known for:
Being the world’s leading student affinity network.
We supported UNiDAYS’ B2B acquisition strategy by driving downloads of its Performance Impact Reports on Gen Z spending. Through a combination of content strategy, paid media strategy, copywriting and a LinkedIn lead gen campaign, we targeted and engaged brands and agencies across key sectors and drove leads.
Our lead gen campaigns across EMEA and ANZ was highly targeted on brands and agencies, and across key sectors. It resulted in 98 new leads for the business.
CTR was over double the industry benchmark; over 120,000 impressions delivered on LinkedIn.
Leads included Just Eat, Abercromie & Fitch, IKEA, Inditex (Zara, Bershka, Pull&Bear, Massimo Dutti), Wilko, Perry Ellis, MediaCom, Mindshare, Zenith, TOMS, Hilton, and more.
Beyond lead generation, our digital campaign communicated UNiDAYS’ initiatives during COVID-19, from its content strategy for student audiences to its 48-hour fundraising initiative, UNiGIVES.