What they want to be known for:
Being the world’s leading student affinity network
Help the business respond to the impact of COVID-19, supporting its B2B acquisition strategy by driving downloads of its Performance Impact Reports on Gen Z spending.
What we did:
Content strategy, paid media strategy, copywriting, LinkedIn lead gen advertising, paid media campaign management
Our lead gen campaigns across EMEA and ANZ was highly targeted on brands and agencies, and across key sectors. It resulted in 98 new leads for the business.
CTR was over double the industry benchmark; over 120,000 impressions delivered on LinkedIn
Leads included Just Eat, Abercromie & Fitch, IKEA, Inditex (Zara, Bershka, Pull&Bear, Massimo Dutti), Wilko, Perry Ellis, MediaCom, Mindshare, Zenith, TOMS, Hilton, and more.
Beyond lead generation, our digital campaign communicated UNiDAYS’ initiatives during COVID-19, from its content strategy for student audiences to its 48-hour fundraising initiative, UNiGIVES.