What they want to be known for:
breaking new ground with a unique theatrical experience that mixed immersive reality technology and live action.
Immersive theatre company Layered Reality™, formerly known as dotdotdot, was launching a pioneering show in SOMNAI – but it was unknown. We had to build intrigue around the experience, making it a must-see event, directly driving ticket sales.
What we did:
PR strategy, media relations, paid social strategy, Facebook/Instagram ad creation and campaign management, influencer engagement, press events, media partnerships, and company profiling.
A combined PR and social reach of 212,705,446.
52 pieces of earned media coverage including The Guardian, Metro, Evening Standard and Wired
Over 21,000 clicks to the booking site through our paid social activity on Facebook and Instagram
Media partnerships secured with Time Out and the Nudge
33 media and influencers attended the press night
The success of SOMAI meant the production company would go on to create the leading London attraction, Jeff Wayne’s The War of The Worlds: The Immersive Experience