What they want to be known for:
breaking new ground with a unique theatrical experience that mixed immersive reality technology and live action.


The challenge:
Immersive theatre company Layered Reality™, formerly known as dotdotdot, was launching a pioneering show in SOMNAI – but it was unknown. We had to build intrigue around the experience, making it a must-see event, directly driving ticket sales.

What we did:
PR strategy, media relations, paid social strategy, Facebook/Instagram ad creation and campaign management, influencer engagement, press events, media partnerships, and company profiling.

The results:
A combined PR and social reach of 212,705,446.

  • 52 pieces of earned media coverage including The Guardian, Metro, Evening Standard and Wired

  • Over 21,000 clicks to the booking site through our paid social activity on Facebook and Instagram

  • Media partnerships secured with Time Out and the Nudge

  • 33 media and influencers attended the press night

  • The success of SOMAI meant the production company would go on to create the leading London attraction, Jeff Wayne’s The War of The Worlds: The Immersive Experience

Event Photography