What they want to be known for:
Being chic, and relevant to millennials through showcasing their technology.
Through a blend of media relations, influencer engagement and experiential we made the Renault Clio cool and appealing to a millennial audience.
Our event enabled consumers, media and influencers to immerse themselves in the Renault brand and experience the car and its technology first-hand, as well as providing that all important instagrammable moment that’s crucial to engaging with a millennial audience.
We helped execute an event to position Renault as the original millennial, giving consumers, journalists, and influencers a chance to immerse themselves in the best of instagrammable culture from the 90’s to now.
16 pieces of coverage with a total reach of 4.3million.
100% of coverage positioned the Renault as ‘cool’ and/or ‘chic’.
92% of consumer attendees said they would consider the Clio as their next car.