What they want to be known for:
Being an industry-leader in the field of autonomous vehicles


The challenge:
Grow their brand awareness and position them as industry experts

What we did:
Digital PR, website redesign, stakeholder engagement, Media relations, investor relations

The results:
Over 150 pieces of coverage

Key takeaways:

Positioned Oxbotica as go-to experts on autonomous vehicle technology in the UK

Carefully managed positive message placement around major growth stage announcements

Including funding rounds and appointment of a new CEO, establishing credibility for the business in the run up to key prospect negotiations

Raised awareness and credibility of Oxbotica’s capabilities

Through strategic placement in national and tech publications, from the FT and Reuters through to TechCrunch and BBC Click

Set the scene for high value partnerships with target prospect and partners