What they want to be known for:
helping people everywhere live healthier lives through behavioural change.
Raise awareness of Noom in a sceptical, crowded UK market, and educate consumers on the science behind Noom’s psychology-based approach to changing the way people think about food and weight loss.
What we did:
media relations, case study placement, third party spokespeople placement, influencer engagement
Noom has been featured in more than 50 pieces of coverage, including The Daily Express, The Daily Mail, Metro and Netdoctor. Sign ups have more than doubled in the last 12 months.
Secured a Mindfulness social series with Noom’s Chief Psychology Officer on Metro.co.uk. Coverage included four pieces of editorial and video content about mindful eating being shared on all of Metro’s social channels.
Our influencer content continually outperforms the engagement rate industry benchmark for Instagram (3.00%), with influencers such as yasminecamilla generating engagement rates of 20.90%
Lifestyle influencers Luisa Zissman and Anna Williamson created Instagram Story content which generating a combined reach of over 500,000, driving more than 1,800 clicks to the Noom website.