What they want to be known for:
as a challenger in the FinTech space, and the go-to platform for any business owner that wants to start, run, or grow their business.
position Mettle as a disruptive Fintech leader while differentiating them from other neo banks.
What we did:
media relations, proactive and reactive news generation, research, thought leadership, senior stakeholder profiling
16 pieces of National and trade coverage including The Times, FT, Bloomberg, and Business Insider
Six national media briefings secured with titles such as Verdict, CNBC, and Bloomberg
Coverage focused on Mettle’s key messages
Relationships strengthened with journalists at key media titles