What they want to be known for:
as a challenger in the FinTech space, and the go-to platform for any business owner that wants to start, run, or grow their business.

The challenge:
position Mettle as a disruptive Fintech leader while differentiating them from other neo banks.

What we did:
media relations, proactive and reactive news generation, research, thought leadership, senior stakeholder profiling

The results:
16 pieces of National and trade coverage including The Times, FT, Bloomberg, and Business Insider

    • Six national media briefings secured with titles such as Verdict, CNBC, and Bloomberg

    • Coverage focused on Mettle’s key messages

    • Relationships strengthened with journalists at key media titles