What they want to be known for:
Being the world’s leading market research and data consultancy for global FMCG brands.
Kantar is a knowledge business, and the sharing of this expertise is fundamental to its proposition and commercial growth. But they needed help cutting through to senior decision-makers globally – specifically Fortune 500 decision-makers – and required a partner to elevate their B2B content.
We take its rich data and research and provide editorial development in the form of data analysis, interviews and thought leadership. Our production team then copywrites and designs this information across digital, print and video, before we then activate a content marketing and paid-media strategy for Kantar, which includes a LinkedIn lead gen campaign.
135 leads from senior decision makers
89 leads from gold targets