What they want to be known for:
being bold and exciting.
We associated Jack with some of the UK’s most exciting bands through Jack Presents, giving fans access to unforgettable experiences, before taking the same principles to other areas.
We took the brand on tour in an iconic way with the first ever Jack & Coke on Tap Tour, encouraging “liquid-on-lips” sampling.
To complement this experiential activity, we also secured coverage for a Jack Daniel’s advent calendar in the run-up to Xmas.
162 million reach
10 million + reach on social for Jack & Coke Tap Tour
27 pieces of pre-Christmas gifting coverage