What they want to be known for:
Promoting social mobility and diversity in STEM among disadvantaged young people across the UK.
Before we could raise awareness of In2Science and its offering, we first went about creating a new brand strategy which included everything from a new logo and website copy, through to thought leadership, reports, video content and more.
We then utilised all of these assets across an earned, shared and paid media strategy which would amplify In2Science to its key STEM audiences. We drove brand awareness to support engagement with host partners and students, illustrating the problem around disadvantaged young people not reaching their potential in STEM, and delivered activity to support fundraising for the charity.
New logo, kitemark, boilerplate, and promotional materials for their events.
The creation of an Impact Report, animated social assets, and host booklet to support engagement.
Announced partnerships with the Royal Society and Birmingham University.
Secured BBC journalist for attendance at DeepMind event.
Secured Steph McGovern for BBC Radio 4 Fundraising appeal.
Coverage in industry press including: Education Daily, We Are Tech Women, The Educator and Research Insights.