What they want to be known for:
that guided meditations can improve mental health, and that they’re committed to supporting the UK cope with COVID-19 anxieties with access to mindfulness content, tips and support.
Reach a new audience, educate them on the benefits of meditation and mindfulness, and promote Headspace’s initiative to support the UK through COVID-19.
What we did:
Media Relations, Corporate Profiling, Thought Leadership, Content Partnership
We spread the word that Headspace was providing free memberships for every single NHS worker and unemployed person in the UK. We secured a partnership between the co-founder of Headspace and The Metro, resulting in a series of weekly mindfulness and meditation on the Metro site and social channels with over 35 million impressions.
Our Weathering The Storm COVID-19 campaign secured a reach of 54,628,345
Our NHS campaign secured a reach of 240,073,310
We secured interviews on wellbeing in the Daily Telegraph, the Financial Times, The Huffington Post, The Sun, and The Independent.