What they want to be known for:

Being the global leader in images that move the world, across news editorial, entertainment, sports, and stock.

 

We launched a content marketing programme, developing insights via interviews with senior leads to understand the challenges, opportunities and considerations for brands, their customers and employees. We then worked with Getty’s creative insights team to combine this insight with image search and download data to create our proprietary view on what brands should be doing – brought to life with a Visual Trends Report.

 

We then brought our top prospects together at an executive dinner for a presentation delivered by co-founder and chairman, Mark Getty, to talk to the sales team about what they should be doing to drive success.

Results

Over 100 pieces of coverage each year, with a reach of over 400 million.

 

Delivered authority for Getty Images around the role of Olympic Games, The Oscars, Royal Weddings and tours, FIFA World Cup, Festival de Cannes, Rugby World Cup, Fashion Week and Pride.

 

Positioned Getty as a champion for greater representation of women, LGBTQ+, BAME and disabled people, both in front of and behind the lens.

 

Financial services campaign engaged 20 household-name high street banks and city firms and a pipeline of sales worth more than £200k within months