What they want to be known for:
being an industry leader in VFX technology and creative software

The challenge:
To position the business at the heart of the global M&E industry, drive sales, and increase brand value

What we did:
Global press office, media relations, events, content marketing, social

The results:
Thanks to our support driving brand awareness and sales globally, Foundry was acquired for $500 million.

  • Coverage in Wired, The Huffington Post, Metro, and BBC London

  • 9 million Twitter impressions thanks to our Twitter takeover

  • Our work directly supported growth of year-on-year sales targets

  • Our targeted newsletter content had a 63% click-through rate

  • Secured 18 journalist briefings at flagship VFX event SIGGRAPH, generating 17 pieces of coverage across core trade press