What they want to be known for:
Being the global leader of telecoms for the over 65s.
We launched a cross-channel marketing strategy to coincide with two new Doro handset launches.
We handled everything from creative development, media buying, paid social, print, digital, out-of-home and audio content, enabling us to directly reach Doro’s over 65 year-old target audience.
Over 5 million ad impressions, resulting in their new product becoming their best seller.
2 million audio ad impressions.
Delivered Doro’s best-selling handset to date.