What they want to be known for:

Being the global leader of telecoms for the over 65s.

 

 

We launched a cross-channel marketing strategy to coincide with two new Doro handset launches.

 

We handled everything from creative development, media buying, paid social, print, digital, out-of-home and audio content, enabling us to directly reach Doro’s over 65 year-old target audience.

Over 5 million ad impressions, resulting in their new product becoming their best seller.

 

2 million audio ad impressions.

 

Delivered Doro’s best-selling handset to date.