What they want to be known for:
Being the global leader of telecoms for over 65s.
Doro wanted a cross-channel marketing strategy to coincide with two new product launches.
What we did:
Creative development, media buying, paid social, print/digital/out of home advertising, audio content
Over 5 million ad impressions, resulting in their new product becoming their best seller
Our OOH ads gained 5,487,977 impressions
Our paid social ads had an average cost of just £0.57, 40p under the brand benchmark
2 million impressions through audio ads