What they want to be known for:

Being the go-to insurance provider for tradespeople, landlords and small business owners.

 

 

We devised a series of storylines, fueled by regular research, to create a constant engine of newsroom activity and thought leadership content.

 

Highlights have included exploring the scale of cannabis cultivation across the country to illustrate the threat to landlords, investigating the frequency of tool theft to highlight the risk to tradespeople and calculating the impact of Christmas spending on SMEs.

 

Results

250+ earned media hits over two years, with a reach of over 48 million.

 

Drove brand awareness across national, trade media, and vertical media linked to a range of small business occupations.

 

Profiled the expertise within the business through industry thought leadership.

 

Supported lead generation, enquiries and sales.