What they want to be known for:
high quality vehicles that don’t cost the earth.

The challenge:
raising brand awareness among families

What we did:
Influencer marketing, content marketing, talent management

The results:
Influencer and ambassador content helped Dacia reach new audiences with record levels of engagement, and create ownable content for Dacia’s channels, including Instagram and marketing materials.

  • Content promoted Dacia was featured at the Paris Road Show

  • Influencer road trip activity generated 66 posts, with a combined reach of over 130,000

  • Engagement with the posts was 14.7%, against a 4% benchmark