What they want to be known for:
high quality vehicles that don’t cost the earth.
raising brand awareness among families
What we did:
Influencer marketing, content marketing, talent management
Influencer and ambassador content helped Dacia reach new audiences with record levels of engagement, and create ownable content for Dacia’s channels, including Instagram and marketing materials.
Content promoted Dacia was featured at the Paris Road Show
Influencer road trip activity generated 66 posts, with a combined reach of over 130,000
Engagement with the posts was 14.7%, against a 4% benchmark