What they want to be known for:
Compassion, standing out from other care providers


The challenge:
To tackle negative perceptions of the care industry, and position Bupa as an industry leader in quality of care

What we did:
Content creation, industry research, media relations

The results:
Over 60 pieces of coverage

  • Secured a full-page profile of a Bupa nurse speaking about how rewarding she found her job in The Sun

  • Ensured research data had a regional split, enabling Bupa to gain coverage across key target regions across the UK

  • Guaranteed Bupa’s message was at the forefront of the coverage, due to the emotional hook and compelling statistics

Images shot for Bupa