What they want to be known for:
Creativity and versatility
Already an icon, Branston wanted to reengage the UK public and inspire them to use pickle at key consumption moments, in more creative ways.
What we did:
Media relations, news hijacking, consumer engagement, strategic partnerships
Partnerships with vegan cheesemonger La Fauxmangerie and Lily Vanilli, resulted in TV coverage on Loose Women and This Morning.
Our always-on press office secured 42 pieces of coverage including The Mirror and Metro.
The total coverage secured was 20% above our KPI target, and earned over 400 million potential views
Effective partnerships that enabled consumers to purchase Branston directly, resulting in a spike in sales