What they want to be known for:
Being an industry leader who provide support and advice to small business owners and drive acquisition of B2B product suite.
Leverage social media to promote American Express as thought leaders within financial services, and create an online business hub for entrepreneurs and SME owners.
What we did:
Organic and paid social, content marketing
We set up their first UK business Twitter account, getting it to 12k followers in its first year, and created paid and organic social posts that resulted in clear growth with a huge ROI.
12k followers in the first year of launch
19k LinkedIn follower growth after implementing organic content strategy
Consistently reaching and exceeding the industry benchmark for engagement rate