What they want to be known for:
Being an industry leader who provide support and advice to small business owners and drive acquisition of B2B product suite.

The challenge:
Leverage social media to promote American Express as thought leaders within financial services, and create an online business hub for entrepreneurs and SME owners.

What we did:
Organic and paid social, content marketing

The results:
We set up their first UK business Twitter account, getting it to 12k followers in its first year, and created paid and organic social posts that resulted in clear growth with a huge ROI.

  • 12k followers in the first year of launch

  • 19k LinkedIn follower growth after implementing organic content strategy

  • Consistently reaching and exceeding the industry benchmark for engagement rate