Building brand fame for London's No.1 Taxi App 

Building brand fame for London's No.1 Taxi App 

Driving brand consideration in a congested category

Driving brand consideration in a congested category

Results

332

332

pieces of coverage across 18 months in national,
broadcast, regional and industry media.

pieces of coverage across 18 months in national, broadcast, regional and industry media.

+95%

+95%

App downloads
month-on-month

Brief

Challenge

FREENOW plays in a highly competitive market dominated by Uber, as well as disruptors like Bolt.

Insight & Strategy

To overcome this, we built a strategy based on FREENOW’s internal audience data, GWI and consumer and driver surveys – celebrating big city energy. Our audience are go-getting city-holics who immerse themselves in culture and activities that only a city like London can offer. Eulogy capitalises on cultural moments and trends to generate brand-led stories to target ambitious city-lovers, based on their behaviours and interests. 

Solution

Created and executed a series of campaigns tapping into cultural trends, including music venues closing and the need to support nightlife.

Used driver expertise and insights to explore what cities should be doing to support the taxi trade, emphasising the need to recruit a wider and more diverse pool of drivers.

Coverage was secured in national publications such as The Daily Mail, i News, Daily Telegraph, The Mirror, Evening Standard, City AM, and more.

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Eulogy Ltd
Third Floor

Brownlow Yard

12 Roger Street

Bloomsbury

London, WC1N 2JU

Eulogy Ltd
Third Floor

Brownlow Yard

12 Roger Street

Bloomsbury

London, WC1N 2JU

Eulogy Ltd
Third Floor

Brownlow Yard

12 Roger Street

Bloomsbury

London, WC1N 2JU