Eulogy wins UK PR brief for FREENOW
We will deliver FREENOW’s B2B and B2C PR activity, building awareness of FREENOW among its key audiences of drivers, consumer riders and transport industry partners and peers, communicating its mission to empower smarter mobility decisions, helping people to move freely and cities to thrive.
FREENOW has the largest vehicle choice for consumers, including black cabs, private hire vehicles, eScooters, eMopeds and eBikes. The app is available in London, Manchester, Nottingham, Leicester, Edinburgh, Derby, Reading and Oxford, and has ambitious growth plans for the UK.
Grae Barnes, Vice President for Brand & Communications at FREENOW, says: “At FREENOW, we are on a mission to make urban mobility more efficient and sustainable, as well as celebrating the vibrancy of the cities we operate in. Throughout the pitching process, myself and the team were looking for an agency who could help us do that in a strategic way, while enabling us to accelerate awareness and understanding of the brand and our services.
“Eulogy showed a clear understanding of the brief, the challenges FREENOW faces and what we need in order to achieve our goals. We are very much looking forward to collaborating with Eulogy to create impactful PR campaigns that stand out and make a difference.”
Eulogy Chairman Adrian Brady added “We are delighted to be working with FREENOW to deliver work that will connect the brand and its target audience, align with their key goals, and raise the profile of their impressive offering across the mobility sector.
“This is an opportunity for us to take FREENOW to the next level in the UK and we are excited to work alongside the team, empowering people to get out, enjoy their city and feel FREENOW. “
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