INFLUENCER COMMERCE PIONEER LTK (REWARDSTYLE & LIKETOKNOW.IT) APPOINTS EULOGY AS UK PARTNER FOR B2B AND CONSUMER COMMS
Written by Richard Ware
Independent comms agency Eulogy has been appointed by high-growth technology company, LTK (rewardStyle & LIKEtoKNOW.it), the market creator and global leader of influencer commerce, as its retained UK agency partner, following a competitive pitch for an integrated consumer and B2B communications brief.
Eulogy will build awareness, drive consideration, and deliver advocacy across the company’s three-sided marketplace: Among leading brands and premium content creators, for which LTK drives growth and sales online through rewardStyle, and to UK consumers, for the award-winning LIKEtoKNOW.it shopping app.
LTK’s full-service Brand Platform, powered by rewardStyle technology, gives marketers access to the world’s most successful lifestyle influencer network for original content that converts against performance-driven, cross-channel KPIs.
Brands have invested US$1 billion in creator content through LTK since 2011, and the company has driven US$9 billion in sales in that time. More than 5,000 brands choose LTK to deliver their influencer programmes at scale. This year, LTK was named for a second time on Fast Company’s Most Innovative list.
LTK empowers more than 100,000 professional lifestyle creators from around the world, to run and grow their businesses. Creators can maximise their economic success and how they monetise their content by leveraging the company’s intuitive technology platform, strategic growth consulting, global brand partnerships, and through the LTK shopping app.
The LTK shopping app, launched in 2017, is a personalised shop for creators to merchandise original shoppable content for their followers and LTK’s millions of users. The app makes original influencer video and imagery instantly shoppable and is now the dominant source of influencer-driven retail sales, globally.
Eulogy’s brief includes implementing a cross-channel communications strategy that will enhance education and engagement for the business, profiling both the leadership team and the company’s decade-long legacy and expertise within the influencer commerce sector.
Amber Venz Box, President and Co-founder, said: “I’m thrilled to partner with Eulogy as we further strengthen our foothold in the UK among brands and creators, and seek to better connect local consumers with a world class creator shopping experience in the LTK shopping app. We’ve had incredible momentum in the U.S., the UK and globally in recent years and we’re excited about Eulogy’s strategic and creative approach to elevating high-growth US-born tech companies, and driving cultural alignment as we seek to further empower creators and brands in the UK market.”
Dave Murray, Managing Director, Europe, added: “We’ve been in the UK for nine years, and in that time we have built a competitive customer base of brands, creators and consumers. The UK is our European headquarters and, in LTK’s tenth anniversary year, we are investing in innovation to grow our creators’ success even further, deepening relationships and reaching new audiences. Eulogy’s experience, creativity and clear understanding of our business make them a strategic extension of our team and we look forward to partnering on the next stage of our journey as we continue to pioneer global Creator Commerce.”
Adrian Brady, Chairman and Founder, Eulogy, added: “LTK (rewardStyle and LIKEtoKNOW.it) is the perfect fit for Eulogy. Intelligent, innovative, and energetic, with a passion for creating change in a demanding and growing market. Part of the next generation of tech unicorns, LTK has revolutionised how brands and creators partner for success in the creator economy, and the company has a proven track record of driving sales growth and ROI. We’re excited about how LTK is shaping how brands sell, empowering creators to business success, and changing how consumers shop online. It deserves to be known for its success here in the UK and globally.”
LTK (rewardStyle and LIKEtoKNOW.it) is the latest addition to Eulogy’s growing service, which supports American-born brands looking to grow, or launch, in the UK, joining the likes of Noom, American Express, Headspace and Halo Top International.
Eulogy is an independent comms agency based all over London (at the moment). It delivers strategic, creative brand building and marketing communications programmes across all channels, with key specialist sectors in food & drink; wellbeing; FMCG; technology; financial services; and professional services. Eulogy’s clients include American Express, Direct Line for Business, Halo Top, Noom, Virgin Media Business and Kantar, among others. More information is available at www.eulogy.co.uk.
About rewardStyle & LTK (LIKEtoKNOW.it)
rewardStyle is the pioneer and global leader in influencer marketing, empowering a generation of over 100,000 hand-selected digital style influencers to achieve maximum economic success for their online content. In 2017, rewardStyle launched the LIKEtoKNOW.it (LTK) shopping app, now the dominant source of influencer-driven retail sales, globally. Shoppers can browse images and videos featuring products from more than 5,000 retailers across fashion, home, beauty, fitness and family—all hand-picked, styled and curated by the thousands of influencers on the rewardStyle international platform. Over the last decade, rewardStyle has driven US$9B in sales to its retail partners, and in 2021, the company was named for a second time on Fast Company’s Most Innovative list. Since its launch, brands have invested more than $1 billion in influencer marketing on the LTK platform.