Eulogy and Volume AI join forces to embed conversational AI into brand marketing strategy
Written by James Steward
New global service will unite marketing and customer interactions via chatbots to drive greater return on investment for brands
Post-pandemic landscape presents new opportunity to engage customers through conversational AI
Independent communications agency, Eulogy, has today announced an industry-first partnership with Volume AI, the global pioneer in Conversational AI and Natural Language Processing, to help brands drive greater impact from their marketing and communications.
Volume and Eulogy will work with new and existing clients to help them maximise the opportunity presented by chatbots and conversational AI, through embedding them within the integrated marketing mix to help drive customer loyalty, affinity, and marketing effectiveness.
Consumer preference for digital self-service has exploded during the pandemic and is set to remain a long-term habit. This innovative service will enable brands to realise the opportunity to integrate chatbots into their long-term marketing plans, aligning them seamlessly with their brand positioning, and utilising them as part of an omnichannel approach, to drive effectiveness and return on investment.
Eulogy brings its 25-year heritage in brand building through its integrated communications offer, matched with Volume’s internationally recognised, leading edge AI services, to provide marketers with a new model that is highly responsive to the needs of a changing world.
“Chatbots have the makings of a marketer’s dream: a future where brands can build authentic relationships with their buyers, and buyers can learn to trust brands again.
“To achieve this, a chatbot needs to not only be an extension of a brand but be a positive representative of it. Companies all over the world invest significant time, resources and money building and protecting their brand but are only at the beginning of developing any kind of ‘conversational strategy’. With the technology developing at pace, it will be down to the brand guardians to take the chatbot to the next level and bring it into the heart of the marketing ecosystem” comments Chris Sykes, CEO at Volume.
Adrian Brady, Chairman at Eulogy, adds: “This service will bridge the gap between the technology and the marketers, future-proofing marketing and communications strategy for the post-pandemic world.
“We want to work with brands to create their conversational strategies and to ensure that chatbots aren’t siloed touchpoints that work against mainstream communication channels. Chatbots needn’t be vanilla nor underwhelm or frustrate.”
Volume is already supporting global brands such as Bell, Siemens, Sky, and Vodafone with their conversational AI implementations and is seeing a large-scale increase in demand following the impact of Covid-19 and the requirement for improved digital services.
So far this year, Eulogy has seen increased demand from clients seeking to integrate customer engagement with brand communications objectives. The new offering responds to the rapid development of AI marketing operations on the back of the pandemic, and feeds into the agency’s wider client growth across the tech sector.
Eulogy and Volume are running an online survey to further investigate current perceptions of the union between conversational AI and marketing communications. Take part here: https://www.surveymonkey.co.uk/r/8JTGH73
For further information contact:
James Steward, Director at Eulogy: [email protected]
Notes to editors
Eulogy is a full-service PR & communications agency that helps brands and businesses make their mark. Our team of expert consultants deliver services right across the marketing mix from brand development and advertising through digital and media relations. With teams working across business services, consumer and corporate communications, its clients include American Express, Virgin Media Business, Headspace, Epic Games, Kantar Worldpanel, and more. More information is available at www.eulogy.co.uk.
Volume is an award-winning and Gartner-recognised leader in Conversational AI supporting global brands across multiple sectors. With three Conversational AI SaaS products in-market, Volume has a unique capability to help businesses at whatever stage they are in their Conversational AI journey from scoping, implementation through to post deployment optimisation.
Volume is a Microsoft AI Partner and its customers include Accenture, Bell Canada, Emirates, Hulu, Nestle, NetApp, Nokia, Providence Health, Sky & Vodafone.