Ripple Energy announced as winner of Eulogy’s Elevator 2021 Competition
Written by Lee Johnston
We’re proud to announce that Ripple Energy is the winner of our Elevator 2021 competition.
Now in its second year, Elevator is an annual competition enabling early-stage ventures to pitch for pro bono communications support, designed to move them from start-up to scale-up, whilst accelerating solutions to some of humanity’s greatest challenges.
What was Eulogy’s Elevator Competition:
The competition focus for 2021 was on early-stage technology companies spearheading the green economy and contributing to the ‘build back greener’ UK Government initiative.
Ripple Energy, a clean energy ownership platform enabling homes and businesses to part-own large-scale wind and solar farms to supply them with clean, low-cost electricity for the long term, impressed the judges with its innovative and disruptive model. It receives consultancy services to the equivalent of £30,000 over a six-month period, to help reach its growth goals.
Sarah Merrick, CEO, Ripple Energy, said: “We want the world to know about Ripple and with Eulogy’s help we can make it happen. We’re absolutely thrilled to have won the Elevator 2021 competition.”
The remaining four finalists, Furthr, Bide, ECODISCO and EcoTech Visions, each receive Eulogy’s bespoke Clarity service, a strategic consultancy workshop, which helps businesses identify a communications roadmap to growth.
- Furthr: Its mission is to make the act of saving the planet wholly relatable and engaging through the creation of a monthly carbon offset subscription service tracking individuals’ carbon offset in relatable terms.
- Bide: Through its innovate manufacturing platform, bide produces environmentally sound consumer services with the goal of simplifying the process of converting daily life into more sustainable behaviours.
- ECODISCO: A sustainable nightlife consultancy, ECODISCO is motivated to support the long-term resilience of the nightlife economy by encouraging bars, clubs and venues to transition to sustainable and resilient habits.
- EcoTech Visions: A B2B e-commerce platform for buyers and sellers to ethically source products and last mile delivery.
This year’s judging panel featured a diverse spectrum of the technology and communications industry, including
Will Miller, Marketing Director at Tech Nation
Will Thompson, Chief Strategy Officer at Forbes Ignite
Maja Pawinska Sims, Associate Editor, EMEA at Provoke Media
Lis Field, CEO of Eulogy
Adrian Brady, Chairman of Eulogy
Susie Dullard, Director of Purpose & Social Impact at Eulogy
James Steward, Director of Technology at Eulogy
Maja Pawinska Sims, Associate Editor EMEA at PRvoke Media said: “It was great to be part of the Elevator 2021 judging panel – Ripple Energy and the runners up in the competition have great initiatives and bright futures. Our industry plays a key role in supporting the growth of young businesses into the stars of tomorrow, and the power of communications support can make all the difference for early ventures.”
Will Miller, Marketing Director, Tech Nation, comments: “Tech Nation has a strong commitment to supporting ambitious entrepreneurs driving environmental and sustainable change. All of this year’s Elevator finalists were impressive and I look forward to seeing each one drive impact in the years to come, particularly at a time when green solutions are so critical to our future.”
Will Thompson, Chief Strategy Officer, Forbes Ignite, adds: “Eulogy’s Elevator competition is a great initiative, and it was an honour to meet the amazing finalists, all of which demonstrated remarkable ingenuity and promise. I am lucky enough to meet many disruptive companies as part of our social innovation work at Forbes Ignite and I can see the entrepreneurs behind these companies making a real difference in the world. I congratulate them all and look forward to supporting the winner through our community.”
Elisabeth Field, CEO, Eulogy, said; “We saw a huge level of talent and innovative thinking from this years’ Elevator applicants. At a time in which the climate crisis is front and centre, it was inspiring to hear from these five businesses who are all striving to make a real and impactful change on the world. As a business, we’re looking forward to working with Ripple Energy and supporting the finalists in their bid to drive positive change for a greener future.”
The competition forms part of the agency’s wider commitment to supporting green technology, social innovation and cause-led business and builds on its existing work with the likes of Roche, Headspace, In2scienceUK and Virgin Media Business.
To find out more about this year’s winner, Ripple Energy, see here.
A new era for The Headliner
Written by Elisabeth Field
This week, we relaunched The Headliner, Eulogy’s agency podcast that we have been producing for four years.
We’ve brought it back bigger and better than ever, and we have ambitious plans for it. It looks at all areas of the news, communications, marketing, and the forces that shape culture.
When we launched the Headliner podcast in 2016, we had little idea of what a Eulogy institution it would become.
It stemmed from our reaction to the cancellation of BBC Radio 4’s News Review – a summary of the week that had run since the 1960s. As a huge fan, I was gutted to lose this entertaining look at the news – and I wasn’t the only one
We thought: why not do it ourselves? As a bunch of news junkies – who loved all aspects of the media whether good, bad, or ugly – it was right up our street.
So, huddled in a magazine storage closet in our old Baker’s Yard office, we created a podcast series that explored the news with an attempt at intelligence and humour. Each week, colleagues would bring forward their “unavoidables” and “picks of the week” to dissect and discuss.
The Headliner was the first regular podcast created by a UK communications agency, and we made sure it was demonstrating the range of expertise within our gang. From senior directors to account executives, each used their different knowledge across social and digital media, PR and paid.
What began as a tangle with an emerging brand platform, quickly became a beast of its own. The Headliner amassed thousands of regular listeners across the world, from the US to Hong Kong (and the loyal family in NZ), as we debated the events shaping our world.
How we evolved Eulogy’s Headliner podcast
We improved production
Whether Brexit or Trump, the climate crisis or the survival of UK news brands, #MeToo, or Black Lives Matter, I have been proud to listen to our gang take on the huge issues of the day in their stride – all while passing on practical and actionable communications advice for brands and businesses.
And it quickly turned into an important Eulogy product. So much so, that we built a dedicated, sound-proofed podcast studio as we moved to our Sutton Yard office.
Over the years, our studio has been graced by a number of guests from the world of business and brand: the Federation of Small Business (FSB) and the Confederation of Business Industry (CBI) discussing UK productivity, Hitachi Europe and Microsoft discussing the tech sector’s reputation challenges, Rude Health and Neat Nutrition on the wellbeing market. All of whom, contributed to our enriching documentary podcasts such as Making the Headlines: The Shape We’re In, and one-off episodes such as our London Tech Week Special.
Neat Nutrition co-founder Charlie Turner on Making the Headlines
None of that would have happened without the passion in our team for the power of audio.
We adapted to remote recording
When Covid-19 deprived us of our studio, we adapted.
The Headliner went remote, with Eulogites calling in from home to contribute. We reacted to the changing world around us. We examined the UK Government’s response to the pandemic, the role of news in the crisis, and the ways in which our altered lives impacted media – from social media and gaming, through to the use of creativity and the responsibility of brands to deliver genuine social impact.
And what we learnt from this remote production process allowed us to continue producing excellent audio for our clients. The recent Ekimetrics podcast, The New Economics of Grocery, was produced, recorded, and edited completely remotely by us, without sacrificing on quality. We’ve created podcasts for clients based on the other side of the world. Scripting, recording, editing and promoting them all over the airwaves.
Eulogy has evolved since the first Headliner episode. We’ve launched new services, welcomed new team members, and expanded our vision for how we help brands and businesses be known. It was time for the Headliner to reflect this evolution, and to demonstrate what we wanted to be known for.
We’re launching a new format
Regular listeners will have noticed that The Headliner has been on a break from the airwaves over the summer. But behind the scenes, the team has been working hard to transform it into a bigger and better show. We’ve changed the format from a roundtable discussion to a feature-led magazine show.
Each episode will contain two regular features. The Conversation will be a lively roundtable chat on a contemporary issue, letting us carry on the vigorous debate of our old series. The Dive, meanwhile, will be a forensic look at a key marketing and communications function.
Joining these is a rotating final feature that sees us explore more of our gang’s areas of expertise – from rising cultural trends to shifts in consumer behaviour.
We’ll be welcoming a host of guests from the brands and businesses shaping their industries, while continuing to give a platform on which our Eulogy colleagues can shine.
For the relaunch episode, it was wonderful to welcome friend of the agency, Nigel Clarkson, global chief revenue officer at Hivestack. I love being able to chat about the world of media with a fellow obsessive, especially one so plugged in to the industry as he is. We could have chatted for hours (we may have off air), so hopefully he’ll pay us another visit soon.
There’s also an important and timely segment on finding the right tone of voice for your brand, featuring Shannon, Kevan and Beth, the team behind our Season’s Eatings: Christmas 2020 Food and Drink Report. Finally, Rich and Jonny delve into the changing relationship we’ve all had with our local communities during 2020, and how the shared and individual experiences we’ve had are shaping the actions of businesses, brands and organisations.
Take a listen here. Don’t forget to subscribe to the Headliner on your podcast channel of choice.
And if you have thoughts on what you’d like us to discuss on the next one, send them our way.
Lis Field, Eulogy CEO