Time to get virtual

The Foundry

We launched The Foundry’s much-awaited VR toolset, CARA VR, coinciding it with a visit to The Foundry office from the Culture Secretary, John Whittingdale, as part of the Government’s ‘Create UK’ celebration of the contribution made by the creative industries in the UK. We hijacked the news to position The Foundry at the forefront of this growth, and promote its new VR toolset and expertise, to a broad audience of prospects, influencers and the wider industry.

We secured five national and trade journalists at the event, each conducting interviews with Alex Mahon, CEO, The Foundry and John Whittingdale at the Q&A. They were also given a tour of The Foundry’s offices and a demo of CARA VR in motion.

We generated 12 pieces of coverage in total across, broadcast, national and trade, with highlights including: Sky News, the i (print), the i online, The Drum, Digital Arts, VR News and Broadcast. Our campaign reached over 13 million people.

There was an increase of nearly 10,000 website visitors to The Foundry website through organic search, month-on-month, as well as an increase in sessions, users and page views.