Increasing brand awareness by 5%
We provide ongoing campaigns, community management and content creation (including cinemagraphs, animations, flipagrams , photography and more) for Singha Beer’s UK Facebook, Twitter and Instagram channels. Our content creation is focused on specific themes and content pillars, including Thai food and culture, travel and Singha beer heritage.
In the last 12 months, we’ve reached over 200 million people across Singha’s social channels, increased fans and followers by nearly 4,000, received 100% positive sentiment for post engagement and developed a unique and consistent brand visual identity and tone of voice.
Singha has seen the highest growth and brand awareness (+5%) of any Molson Coors mainstream beer, higher also than all of its main competitors. All this, with PR & social being Singha’s only significant spend, with Eulogy its primary marketing investment.