From spin-out to scale up

Oxbotica

Oxbotica is a leading autonomous vehicle software company at the forefront of innovation and AI and delivering autonomy to vehicles around the world.

Ahead of a period of rapid growth, we undertook a programme to position the business as a pioneer in autonomous vehicles, enabling it to transition from a lesser-known tech start-up, spun out of Oxford University, to an established industry-leading business.

Our activity included strategy development, stakeholder and customer mapping, development of an engagement strategy and a website rebuild underpinned by social outreach and sustained media profiling securing coverage with the likes of Sky News, BBC, Bloomberg, TechCrunch and the Telegraph.