Capturing the news

Getty Images

We put Getty Images, and its role as the official photographer, at the heart of discussion at the 2016 Rio Olympics.

Using the insight and experience of the team on the ground and the imagery captured throughout the event to inject Getty Images  into the saturated Olympics news agenda, we told the story behind the famous images people we know and love, turning heads away from the medal table to focus on the moments that will frame how Rio 2016 is remembered.

We highlighted and extended Getty Images’ reputation of being at the core of global events witha raft of editorial coverage including broadcast, print articles and online galleries.