National Sandwich Week
Whilst it’s a national treasure, keeping media interest in the nation’s favourite pickle, Branston, means we have to get creative.
We celebrated National Sandwich Week by creating the UK’s first triple towns, bringing together the spiritual homes of Branston (Bury St Edmunds), Cheddar and Sandwich with a series of events throughout the week.
We sparked serious debate when we revealed the nation’s top 10 cheeses with the story creating interest across the nationals and lifestyle media. All whilst maintaining a product and recipe placement press office for the brand.