A picture of health?
We launched new research from the Advertising Association’s think tank Credos, on boys’ body image issues leading to dangerous lifestyle choices and low self-esteem, and the role that media, social and advertising plays.
The outcomes were phenomenal; Sky News and radio; BBC News; local radio; the Victoria Derbyshire show; ITV news; Channel 5 news; London Live; Bauer radio across the regions…even ABC national radio in Australia. If that wasn’t enough, we secured coverage with The Times, The Guardian, Esquire, Teen Vogue, Huffington Post, The Independent, Metro, Times Educational Supplement, to name a few.
We more than doubled an average week’s downloads and provided the equivalent of just over seven and half weeks’ worth of website registrations.