The ‘snow’ must go on

The Headliner podcast

7th March 2018

The ‘snow’ must go on

As Brits, we love nothing more than to discuss the weather. Meaning last week no one was left lost for words as the ‘Beast from the East’ swept through the UK dominating both conversation and front-pages across the nation. But why are we calling it the ‘Beast from the East’? What impact will it continue to have on our nation?

Exercise? Did you mean extra fries? Cancer Research UK released research revealing that millennials are set to become the most obese generation since records began. How will the government and NHS respond? Why millennials?

And what better way to tackle millennial obesity than to, quite literally, feed them advertising in the form of a giant billboard made entirely out of burgers. Deliveroo’s new campaign truly deems that the burger, the better. Are interactive billboards the next craze for brand marketing?

This week Comcast and 21st Century Fox, owned by Rupert Murdoch, have been going head to head in a bid for broadcaster, Sky. What exactly will the impact of this be for the UK? Will the headquarters relocate?

It has been a tough week for retail as Toys R Us and Maplin both collapsed into administration. What are the strains the modern retail industry face? Is this a slippery slope for other retail giants?

Over 100,000 tech lovers descended on Barcelona this week for Mobile World Congress, the wireless industry’s largest conference. The biggest tech companies arrived to launch their latest products and discuss their visions for the future. But who stole the show at this year’s event?