Sayonara Sorrell, hello CGI models

The Headliner podcast

20th April 2018

Featuring everything from fake models to award-winning rappers, this week’s Headliner podcast has it all.

Sir Martin Sorrell, the head of the world’s largest advertising company WPP, has stepped down after an internal investigation into claims of personal misconduct. The news has rocked the world of comms, with many people coming out of the woodwork to either mourn his departure, celebrate the changing of the guard or pontificate about the future for WPP.

Thinking of buying a house in the next decade? If you were born in the 80’s or 90’s, then think again. Recent reports suggest that up to a third of millennials will be forced to rent a property for the rest of their lives. If you’re a member of generation rent, why not get in touch on Twitter and share your take?

High street pub-chain JD Wetherspoon recently called time on social media by closing its profiles, reportedly due to the bad publicity that surrounds social. It’s a bold but perhaps not surprising move for a brand that had 900 social channels which were kept hectic by customer service chatter. What does it mean for Wetherspoon, for its loyal patrons and the role social media plays for brands today?

You’ve heard of people photoshopping their pictures to look better, but how about creating a fake model to pose in the photos with you? Yes, CGI models are the hot new thing, with Miquela Sousa, better known as Lil Miquela – an American computer-generated model – taking the Instagram selfie scene by storm. Yet this raises some serious questions about the nirvana of authenticity. Is this the future of modelling, or will the real thing always win?

In a landmark move for both music and the awarding body, rapper Kendrick Lamar made history by becoming the first non-jazz or classical artist to receive a Pulitzer Prize for music. The award was given in recognition of his coveted 2017 album, Damn, which organisers said offered “affecting vignettes capturing the complexity of modern African-American life”. Excuse us whilst we stick it on repeat for the hundredth time.