Spotlight on... Bild in Germany

1st February 2018

The Bild newspaper (or Bild-Zeitung, literally Picture Newspaper) is a German tabloid published by Axel Springer AG.

The paper is published from Monday to Saturday; on Sundays, its sister paper Bild am Sonntag (Bild on Sunday) is published instead, which has a different style and its own editors. It is the best-selling non-Asian newspaper and has the eighth-largest circulation worldwide.

Bild has been described as ‘notorious for its mix of gossip, inflammatory language, and sensationalism’ and as having a huge influence on German politicians. Its nearest equivalent is often considered to be our very own the Sun, with which it shares a degree of rivalry.

According to the Guardian, for 28 years, from 1984 to 2012, Bild had topless girls featuring on its front page. And, in total, the paper published more than 5,000 topless pictures.

Der Spiegel is scathing of its lower-market rival: “For the German desperate, Bild is a daily dose of high-resolution soft porn.”

But, it adds, the paper “flies just under the nonsense threshold of American and British tabloids …”